A efetividade da gestão socioambiental como instrumento de vantagem competitiva: um estudo de caso em uma autoridade portuária de São Luís - MA

Abstract

The present article has as it’s objective of study the approach to socio-environmental management, wich highlights the importance of a management focused on issues related to the environment and society. Much has been discussed about the theme of sustainability in recent decades, especially in organizations, where the competitive and globalized market increasingly brings it’s emergence needs. From this perspective, the objective of study seeks to show how the actions of social-environment responsability carried out by the port authority, generate competitive advantage. The study reflects on the concepts of environmental management passing through social responsability and how these two areas influence competitive dynamics. Thus, was opted for a exploratory research through the case of study, based on documental and bibliographic analysis, verifying its feasibility. As an instrument for data collection, six semi-structered interviews were conducted with four managers and two participants of a project created by the company. The results show that the sustainability pillar stands through out compliance with legal requirements, a consolidated environmental and quality management system, with ISO 14001 and ISO 9001 certification, in addition to projects carried out in the surrounding area, where it is proven that social and environmental is understood, planned and implemented as a general policy of the company consistent with the general objectives and with concern about the impacts of activities on society and the environment.